Asia C-Suite Roadshow: Tokyo · Seoul · Bangkok
Planning and full execution of a 3-city Asia leadership summit for 35 C-suite executives over 8 days — business sessions, cultural immersion, and exclusive private dinners across three markets simultaneously.
Destination
Tokyo · Seoul · Bangkok
Delegates
35 C-Suite Executives
Duration
8 Days
Industry
Engineering & Technology
The Challenge
Siemens AG's APAC leadership team required a high-stakes 3-city roadshow designed to simultaneously serve as a market intelligence tour, team cohesion programme, and client relationship event. The complexity was significant: 35 C-suite executives including the APAC CEO, CFO, and five Regional Presidents required concurrent coordination across three sovereign countries with different cultural protocols, languages, and business etiquette. Siemens' internal team had previously found multi-city programmes in Asia too complex to self-manage, resulting in a disjointed 2022 tour that required mid-trip crisis management.
Our Approach
Explera DMC assigned three dedicated city-leads (Tokyo, Seoul, Bangkok) who coordinated through a shared operations platform in real time. We engaged our local Japan, Korea, and Thailand networks to deliver experiences impossible to access without long-standing in-country relationships: a private tour of Siemens' industrial automation partner facilities in Osaka, an exclusive Samsung C&T boardroom networking dinner in Seoul, and a private Thai government ministerial lunch in Bangkok. A bilingual (English + German) programme director was embedded with the group for all 8 days.
Execution
Every transition between cities was seamless — all 35 executives travelled on coordinated business class flights with pre-cleared check-in and dedicated lounge access. In Tokyo, we secured a private evening kaiseki experience at a 3-Michelin-star Ginza restaurant — the first private-group booking they had accepted in two years. In Seoul, our team coordinated a full-day itinerary combining Samsung facility access with a private hanbok cultural tea ceremony. Bangkok delivered the strategic leadership alignment session in a private pavilion at a riverside luxury resort, followed by a Chao Phraya river dinner cruise at sunset.
The Outcome
The Siemens APAC C-Suite Roadshow delivered measurably: 22% under original budget projection, zero logistical incidents, and a post-trip leadership survey showing 94% of executives felt "strongly aligned" with APAC strategy — up from 67% measured pre-trip. Thomas Fischer, Siemens APAC Events Director, described it as 'the most strategically valuable trip Siemens APAC has ever taken.' Siemens engaged Explera for their 2025 full-year APAC MICE calendar within 30 days.
Day-by-Day Breakdown
Tokyo — Arrival & Strategic Briefing
- VIP arrivals at Haneda Airport — Explera host team, private bus to The Tokyo EDITION Toranomon
- Check-in & welcome amenity: personalised Japanese artisan gift sets curated per executive preference profile
- APAC Strategy Briefing — private meeting room, full AV, bilingual materials — 3 hours
- Sake tasting aperitif with Japanese cultural briefing — contextual preparation for the city visits
- Welcome dinner: Private traditional kaiseki at 3-Michelin-star Kohaku, Kagurazaka — 12 courses, sake pairing
Highlight:Kohaku is one of the most exclusive kaiseki restaurants in Tokyo — our relationship with the owner-chef secured the evening in a private tatami room unavailable to the general public.
Event Gallery
Seoul Leadership Dinner — N Seoul Tower
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Explera didn't just plan logistics — they created a narrative journey that strengthened our team culture across three markets simultaneously. The government access in Bangkok, the Samsung connection in Seoul, the kaiseki in Tokyo — none of this was possible without Explera's relationships. It became the most strategically valuable trip Siemens APAC has ever taken.
Thomas Fischer
Events Director, Siemens AG APAC
Measurable ROI & Outcomes
Cities Delivered
Tokyo, Seoul, Bangkok — flawless across all
Under Budget
vs original budget projection
C-Suite Executives
Including APAC CEO and CFO
Strategic Alignment
Post-trip leadership alignment score
Before & After Comparison
Measurable improvements delivered vs. previous agency / in-house execution
Strategic Alignment Score
Before
67% (pre-trip)
After
94% (post-trip)
Budget Management
Before
Projected 100% spend
After
22% under budget
Logistical Incidents
Before
2022: 6 mid-trip issues
After
0 incidents
Engagement for 2025 Calendar
Before
Pending
After
Full year signed — 30 days post-trip
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